In a recent interview with Vogue, the multifaceted Angelina Jolie, known for her illustrious acting, filmmaking, and humanitarian work career, shared a remarkable endeavor she’s embarked upon – the establishment of Atelier Jolie.

This sustainability-driven fashion studio, which opened its doors in late 2023 in partnership with luxury brand Chloé, is poised to be a catalyst for creativity and a beacon of positive change.

A Creative Haven Takes Shape

Located in the iconic Bowery neighborhood of New York, Atelier Jolie breathes new life into the former abode and studio of the legendary painter Jean-Michel Basquiat. It’s more than just a fashion studio; it’s an ode to community, collaboration, and artistic expression.

angelinajolie/ Instagram | In Angelina Jolie’s Atelier Jolie, we find not just a fashion studio but a profound symbol of transformation

The studio’s offerings encompass bespoke tailoring and upcycling services while providing a spacious, light-filled gallery area for artisans to showcase their craft. Moreover, the on-site café is set to partner with refugee organizations, solidifying Jolie’s unwavering commitment to social impact.

A Unique Vision

Angelina Jolie’s vision for Atelier Jolie is not that of a conventional fashion designer. In her own words, she states, “I don’t want to be a big fashion designer; I want to build a house for other people to become that.” She aspires to cultivate a platform where emerging talent can flourish and individuals can immerse themselves in the fashion world.

A Family Affair

Jolie’s involvement extends beyond being a mere founder; her children, Zahara and Pax, have actively brought Atelier Jolie to life. This familial involvement highlights their shared passion for the project and their belief in the significance of self-expression and personal style exploration, especially among the younger generation.

atelierjolieofficial/ Instagram | Atelier Jolie is a testament to the fact that fashion can be both beautiful and environmentally responsible

A Personal Transformation

While Angelina Jolie remains notoriously private about her personal life, she acknowledges that she is in the midst of a personal transition. The process of founding Atelier Jolie has been therapeutic for her, enabling her to rediscover herself and embrace new facets of her life. As she steps into this forward-facing chapter, Jolie aspires to become a source of inspiration for positive change across various domains.

The Atelier Jolie Collection

The Atelier Jolie collection, featured in Vogue’s November issue pages, boasts designs with minimal environmental impact. These creations result from a collaborative effort between Angelina Jolie and Chloé’s creative director, Gabriela Hearst.

As an additional layer to this story, Hearst is stepping down from her role at Chloé this month, underscoring her admiration for Jolie’s dedication to using her influential platform to shed light on those who need it most.

atelierjolieofficial/ Instagram | Atelier Jolie will officially open in November

An Ovation for Angelina Jolie’s Vision

Angelina Jolie deserves a resounding ovation for her imaginative vision, unwavering commitment to sustainability, and profound desire to effect positive change through Atelier Jolie. We eagerly anticipate this groundbreaking fashion studio’s transformative potential, awaiting its official opening in November.

In Angelina Jolie’s Atelier Jolie, we find not just a fashion studio but a profound symbol of transformation, where creativity intertwines with sustainability and the power of personal expression merges seamlessly with the commitment to make the world a better place.

As we look ahead to November, we are reminded that fashion can be a vehicle for change, and Angelina Jolie is steering it towards a brighter, more inclusive future.

James Wiley

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