Remember when Kendall Jenner was just a young girl on “Keeping Up with the Kardashians,” talking about how she wanted to be a supermodel? Fast-forward to today, and not only has she made that dream a reality. But she has also built an empire worth millions.

Today, Kendall is not just another pretty face on the runway. She is a business-savvy entrepreneur who knows how to turn fame into fortune. From her record-breaking modeling contracts to her tequila empire, Kendall’s net worth keeps climbing.

A Quick Look at Kendall Jenner’s Modeling Career

Kendall Jenner’s modeling career took off when she signed with Wilhelmina Models at just 13 years old. In those early days, she booked small gigs, including campaigns for Forever 21 and Teen Vogue. But as she grew into her own, she set her sights on high fashion.

Jenner / IG / Before long, Kendall was walking for Chanel, Marc Jacobs, Givenchy, and more. Her striking features and effortless runway walk made her a favorite in the fashion world.

By 2017, Forbes named Kendall the highest-paid model in the world, knocking Gisele Bündchen off her long-held throne. She reportedly earned $22 million that year alone, thanks to her contracts with major fashion houses. That streak continued for four years straight, cementing her place as one of the most sought-after models in the industry.

Lucrative Endorsements & Collaborations

Kendall’s modeling gigs are just one slice of her money-making empire. Endorsements have been a massive source of income for her, with brands like Calvin Klein, Estée Lauder, and Adidas lining up to work with her. Even her controversial Pepsi commercial reportedly earned her a hefty paycheck.

Companies know that putting Kendall’s face on their products guarantees exposure and, more importantly, sales.

Beyond endorsements, Kendall has also dabbled in fashion collaborations. She and her sister Kylie launched the Kendall + Kylie brand, which features trendy clothing and accessories. While Kylie’s makeup empire gets most of the attention, their joint fashion line has quietly raked in millions.

The 818 Tequila Empire

Kendall is not just banking on fashion. She is also taking over the spirits industry. In 2021, she launched 818 Tequila, a premium tequila brand that quickly became a favorite among celebrities and socialites. Offering three variations – Blanco, Reposado, and Añejo – the brand has won multiple awards and sold over 1.5 million bottles in its first seven months.

Celebrity tequila brands are nothing new, but Kendall’s approach sets 818 apart. She has been hands-on with branding, marketing, and even production. The result? A booming business that has added millions to her net worth.

TV Fame and Reality Show Paychecks

Jenner / IG / Now, with the family’s move to Hulu and their new show “The Kardashians,” the money keeps rolling in. Reports say the Hulu deal is worth around $100 million, and Kendall remains a key player in the series.

Even though Kendall has carved her own path outside of reality TV, “Keeping Up with the Kardashians” played a huge role in her financial success. Growing up on television meant she was earning money long before she ever stepped on a runway.

Back in 2017, reports suggested the Kardashian-Jenner clan signed a contract worth just under $100 million with E! for their reality show. Kendall, despite being one of the more private family members, still took home a nice slice of that paycheck. Even if she is not always in the spotlight like her sisters, she still cashes in on the family’s TV empire.

What Is Kendall Jenner’s Net Worth Today?

As of 2025, Kendall Jenner’s net worth is estimated to be around $60 million. That is a cool $15 million increase from just a few years ago. Between her modeling contracts, endorsement deals, tequila business, and TV earnings, Kendall has built a financial empire that shows no signs of slowing down.

What sets her apart is her ability to juggle multiple streams of income while maintaining her status as a top-tier model.

Sven Kramer

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