When the worlds of haute couture and high-performance automobiles collide, the result is nothing short of spectacular. The 2023 Mercedes-Maybach S680 by Virgil Abloh epitomizes this fusion, standing as a testament to the late fashion visionary Virgil Abloh’s unique aesthetic and Mercedes-Benz’s engineering excellence. The Virgil Abloh Maybach serves as a luxurious vehicle and a moving tribute to Abloh, marking the final collaboration between the iconic designer and the storied automotive brand.

The Legacy of Virgil Abloh Interwoven with Maybach's Prestige

The Virgil Abloh Maybach is not just any car—it's a piece of art on wheels, encapsulating the essence of a creative partnership that pushed the boundaries of design. The collaboration, culminating in the creation of the 2023 Mercedes-Maybach S680, showcases a two-tone color scheme reminiscent of the Project Maybach concept car. This poignant detail not only enhances its visual appeal but also subtly nods to the profound impact of Abloh’s work on the automotive world.

Image by Mercedes of Littleton | The car's exterior dazzles with its Obsidian Black upper section contrasted against a sand-colored lower half, extending elegantly to the Monoblock wheels.

The car's exterior dazzles with its Obsidian Black upper section contrasted against a sand-colored lower half, extending elegantly to the monoblock wheels. This striking combination is a bold departure from the standard luxury car aesthetic, offering an eye-catching yet sophisticated appearance.

Interior Design

Inside the Virgil Abloh Maybach, the cabin is a sanctuary of style and comfort, mirroring the exterior’s color palette. The seats are wrapped in plush sand-colored Nappa leather, accented with black trim that traces the doors, center console, and steering wheel, creating a harmonious and inviting environment. Each detail, from the Mercedes-Maybach and Virgil Abloh branded logos on the center console to the custom-designed infotainment system, reflects meticulous attention to detail.

Image by Car and Driver | Inside the Virgil Abloh Maybach, the cabin is a sanctuary of style and comfort, mirroring the exterior’s color palette.

This limited-edition model offers a luxurious ride and an immersive experience. The designers have gone to great lengths to customize every aspect of the interior, right down to the infotainment system’s home button, which features a tan color matching the car’s unique scheme and a special logo commemorating this limited edition.

Exclusivity and Collectibility

Reflecting its exclusivity, Mercedes-Benz has announced that only 150 units of the 2023 Mercedes-Maybach S680 by Virgil Abloh will be available worldwide. Such rarity will make this car covet for collectors and enthusiasts. To enhance the ownership experience, each buyer will receive a 1/18-scale replica of their vehicle, presented in a custom-made wooden box lined with tan Nappa leather and a unique car cover emblazoned with the Maybach and Abloh logos.

Image by Mercedes of Littleton | Mercedes-Benz has announced that only 150 units of the 2023 Mercedes-Maybach S680 by Virgil Abloh will be available worldwide.

This model is more than just a means of transportation; it is a collector’s piece and a tribute to Virgil Abloh’s visionary talent and his final work in automotive design. As these cars arrive in showrooms later this year, they are expected to redefine luxury and serve as a lasting legacy of a groundbreaking collaboration in the automotive and fashion industries.