Every major sporting event leaves a lasting impression, but few influence global travel like the FIFA World Cup. While millions tune in for the action on the field, many viewers also discover countries they had never seriously considered visiting. Exciting matches, local traditions, memorable celebrations, and worldwide media coverage often introduce new destinations to future travelers.

The latest FIFA World Cup, hosted by the United States alongside Mexico and Canada for the first time since 1994, has highlighted this growing connection between sports and tourism. According to the U.S. government, around 10 million international visitors traveled to the country during the tournament.

Beyond attending matches, many embraced local culture by sampling American barbecue, discovering ranch dressing, purchasing melatonin from pharmacies, and collecting unusual souvenirs. One of the tournament's most talked-about purchases came from Norwegian striker Erling Haaland, who reportedly bought a taxidermied raccoon holding a whiskey bottle in Texas to take home.

As the competition reaches its closing stages, travel professionals believe the event will continue shaping vacation choices long after the final whistle.

World Cup's Impact on Travel

Instagram | fifa | Over 10 million overseas fans flocked to North America's World Cup, sparking a massive sports tourism boom.

Sporting events often introduce audiences to places they know very little about. Television coverage showcases cities, culture, landscapes, and local traditions to millions of viewers at once, making unfamiliar destinations feel more accessible.

Nicole Janoff, Vice President of Leisure Travel at Magma Global, a Virtuoso Agency, explained that one of the World Cup's biggest impacts is encouraging travelers to consider destinations they might never have placed on their travel list.

Interest in several participating nations has already increased. According to an Expedia representative, searches for Cape Verde have jumped by 265% since the tournament began, showing how quickly global sporting success can spark travel curiosity.

Among the countries attracting new attention are Cape Verde, Morocco, Norway, Curaçao, and Scotland, each offering experiences that extend well beyond soccer.

Cape Verde

Cape Verde captured worldwide attention after nearly defeating Argentina in what many considered one of the tournament's biggest potential upsets.

Known locally as Cabo Verde, the country consists of 10 volcanic islands in the central Atlantic Ocean, located roughly 350 miles west of the African coast. It remained a Portuguese colony before becoming independent in 1975, creating a culture shaped by both African and Portuguese influences.

Nicole Janoff describes Cape Verde as a destination where visitors can enjoy beautiful beaches, hiking trails, water sports, vibrant music, and a distinctive cultural identity. The islands also appeal to travelers searching for destinations that remain less crowded than many traditional beach vacations.

Most flights from the United States include connections through Lisbon or Casablanca. Travelers planning to stay near the coast often choose Morabeza Hotel in Santa Maria, one of the country's best-known tourist areas that combines beachfront access with convenient access to local restaurants and shops.

Morocco

Morocco remains one of the strongest examples of how international soccer can reshape tourism. According to Nicole Janoff, interest in the country has remained exceptionally high since Morocco's memorable performance during the 2022 FIFA World Cup, especially among luxury travelers interested in Marrakech and the Atlas Mountains.

For first-time visitors, Vogue senior lifestyle and weddings editor Liam Hess recommends beginning with Marrakech, a city known for remarkable architecture and luxury accommodations.

Among the city's standout hotels is Royal Mansour, established by the King of Morocco just outside the historic medina. The property features private riads filled with handcrafted woodwork, detailed zellige tilework, and traditional Moroccan craftsmanship. While overnight stays come at a premium, its large spa remains a popular option for day visitors.

Other recommended properties include the colorful El Fenn, known for its rooftop restaurant, and the recently opened Jnane Rumi, located in the Palmeraie area with its palm-lined swimming pool.

Hess also suggests traveling beyond Marrakech. Morocco's efficient intercity rail network makes exploring the country straightforward. Visitors can discover Casablanca through guided street food tours, spend time along the golden beaches of Tamuda Bay, or experience the markets and winding streets of Tangier, one of the country's most distinctive coastal cities.

Norway

Norway's impressive World Cup campaign, including its first-ever quarterfinal appearance, introduced many fans to the country's natural beauty as well as the growing popularity of striker Erling Haaland.

The capital city of Oslo combines modern attractions with outdoor experiences. Floating saunas, refreshing swims in the Oslofjord, the Munch Museum, and a respected restaurant scene make the city an appealing first stop. Norway is also widely recognized for fresh seafood, particularly salmon.

From Oslo, many visitors continue by train to Bergen, a journey lasting about seven hours that passes mountains, valleys, and dramatic fjords. Bergen's historic Bryggen Wharf, recognized as a UNESCO World Heritage Site, features colorful wooden buildings dating back to medieval times.

Another popular route leads to the village of Flåm aboard the famous Flåm Railway. Along the journey, passengers stop near Kjosfossen Waterfall, where performances inspired by Norwegian folklore often feature women dressed in red dancing beside the rushing water.

Curaçao

Instagram | curacaotb | From hurricane-safe sunshine to stunning beaches and flamingos, Curaçao is the Caribbean’s newest spot in the global spotlight.

Curaçao made its FIFA World Cup debut this year, bringing fresh attention to one of the Caribbean's most colorful islands.

The country belongs to the ABC Islands—Aruba, Bonaire, and Curaçao—which sit outside the main hurricane belt and enjoy reliable sunshine throughout much of the year.

According to Vogue senior beauty and wellness editor Margaux Anbouba, who has visited Curaçao six times, splitting accommodations between different parts of the island offers a broader experience. Recommended stays include Papagayo Beach Resort, known for spacious bungalows that open to the ocean breeze, and the Marriott, located on another section of the island.

Renting a vehicle allows visitors to reach several public beaches, where affordable chair rentals are commonly available. Anbouba highlights Playa Porto Marie, Cas Abao, and Grote Knip among the island's standout beaches.

Curaçao also attracts snorkeling enthusiasts and sunset seekers. Some coastal areas even provide opportunities to spot flamingos in their natural surroundings.

Scotland

Scotland's World Cup appearance has sparked fresh interest in the country. As a result, more travelers are adding it to their future vacation plans. Scottish-American author Douglas Stuart says many visitors choose either Edinburgh or Glasgow. However, visiting both cities gives a better picture of Scotland because they are less than an hour apart by train.

Edinburgh is known for its historic streets, famous castle, and UNESCO World Heritage Old Town. In contrast, Glasgow offers a modern atmosphere with excellent restaurants, live music, and a vibrant cultural scene. Each city has its own personality, making them worth exploring.

Travelers can also stay at several highly regarded hotels. Vogue recommends Boath House and The Fife Arms in the Scottish Highlands. Other notable options include Gleneagles in Perthshire, Penicuik Estate near Edinburgh, and the recently opened Ardbeg House on the Isle of Islay.

The FIFA World Cup is more than an international soccer tournament. It also influences how people choose future travel destinations. During every competition, millions of viewers discover new countries, cultures, and local traditions.

For example, growing interest in Cape Verde, Morocco, Norway, Curaçao, and Scotland shows the tournament's lasting impact. As teams gain worldwide attention, many fans become curious about visiting those destinations. Because of this, the World Cup continues to influence global tourism and inspire travel long after the final match.